Podcast, YouTube, Blog Dear founder, Many of the technical founders I know really don't like marketing. And it's not that they don't understand it. They know how important it is to run an effective business. But they don't really know how to do it right. They don't know how to leverage their technical skills to make marketing easier. And they just feel—it's evident and obvious to them—that their time would be better spent implementing product features and technical solutions than stumbling...
11 days ago • 10 min read
Podcast, YouTube, Blog Dear founder, I really want to clean up a little bit when it comes to vibe coding and software as a service businesses, because I think there’s a lot of confusion, a lot of hype, and a lot of complaints about the imminent demise of software as a service solutions. And I think it’s time that we have a voice out here that is not a doomer. I’m certainly not an apologist for the SaaS movement either. But giving some realistic expectations of where we are and where the field...
18 days ago • 11 min read
Podcast, YouTube, Blog Dear founder, Last time I'll mention this, I promise: it's Cyber week, and I'm running my biggest sale of the year. I've slashed my Bootstrapper's Bundle by 50% - that's both my books (Zero to Sold and The Embedded Entrepreneur) as eBooks and audiobooks, plus my complete Twitter course Find Your Following. Everything I've learned about building, selling, and growing a bootstrapped business, all for $25. Normally over $150. If you've been on the fence, this is the...
25 days ago • 13 min read
Podcast, YouTube, Blog Dear founder, Before we dive in today: it's Black Friday week, and I'm running my biggest sale of the year. I've slashed my Bootstrapper's Bundle by 50% - that's both my books (Zero to Sold and The Embedded Entrepreneur) as eBooks and audiobooks, plus my complete Twitter course Find Your Following. Everything I've learned about building, selling, and growing a bootstrapped business, all for $25. Normally over $150. If you've been on the fence, this is the moment. Grab...
about 1 month ago • 25 min read
Podcast, YouTube, Blog Dear founder, If you had asked me a couple of years ago if I loved coding and software development, I would have given you a resounding yes. No other job had ever been as enjoyable. No other activity had ever been as rewarding as building software, writing code, building systems that do what I want them to do in ways that other people couldn’t. But if you ask me this now, I have a much more nuanced perspective. And it comes from two places: having been a software...
about 1 month ago • 10 min read
Podcast, YouTube, Blog Dear founder, One of Podscan’s main customer profiles that I’ve recognized over the last couple years building this business is marketers - people who think in marketing terms, who have marketing jobs and marketing goals. And in a way, even my other customer profiles - founders, builders, public relations experts, researchers - all of them have a similar process to how they use the data that Podscan provides, whether it’s the alerting system or the deep full-text search...
about 2 months ago • 11 min read
Podcast, YouTube, Blog Dear founder, When you build a software business as a founder, you have a dream. That dream is to build something that people actually need, that will make you money, and that you can keep building and make better - and make more money as you build it. Maybe there’s an extension to that dream where you sell it for millions, or where you build a company that allows you to retire. But the core of the dream is this: you have a thing that you think needs to be built, you...
about 2 months ago • 10 min read
Podcast, YouTube, Blog Dear founder, Here’s the thing: I’m about to share all the reasons why you should never, ever start a software business. And yes, I’m fully aware that I’m talking to an audience of software founders. This is somewhat sarcastic, somewhat ironic twist on the great things about entrepreneurship. THE BOOTSTRAPPED FOUNDER • EPISODE 421 421: Why You Should Never Start a Software Business 21:59 MORE INFO But here’s what I’ve realized - talking about the problematic sides of...
about 2 months ago • 14 min read
Podcast, YouTube, Blog Dear founder, I know you’re out there. The developer who watches their colleagues enthusiastically embrace Claude Code and Cursor, having AI write entire feature sets while you proudly type every semicolon by hand. The founder who sees AI-generated code as a ticking time bomb of bugs and security vulnerabilities. The software entrepreneur who believes that real code comes from human minds, not language models. This one’s for you. THE BOOTSTRAPPED FOUNDER • EPISODE 420...
2 months ago • 9 min read
