Nick Groeneveld — Speaking the Language of your Customers — The Bootstrapped Founder 302


Dear founder,

Nick Groeneveld (@ToolboxOfDesign) understands that design isn't about gadgets, widgets, or buttons. It's so much more.

For Nick, design is understanding the needs, desires, and expectations of those you aim to serve. Design is an approach, not a job. And it very much involves other people.

We chat about talking to your customers, what common mistakes indie hackers make when thinking about "design", and just how much more UX means than web interfaces.

Lack design chops? Nick will set you up for success.

Thank you for reading this week’s interview edition of The Bootstrapped Founder. Did you enjoy it? If so, please spread the word and ​share this issue on Twitter.

If you want to reach tens of thousands of creators, makers, and dreamers, you can ​apply to sponsor ​an episode of this newsletter.

To make sure you keep getting your weekly dose of Bootstrapped Founder, please add arvid@thebootstrappedfounder.com to your address book or whitelist us.

Did someone forward you this issue of The Bootstrapped Founder? ​You can subscribe to it here!​

Want to change which emails you get from The Bootstrapped Founder or unsubscribe for good? No worries, just click this link: ​change email preferences​ or ​unsubscribe​​.

Our postal address: 113 Cherry St #92768, Seattle, WA 98104-2205

Opt-out of preference-based advertising

Arvid Kahl

Being your own boss isn't easy, but it's worth it. Learn how to build a legacy while being kind and authentic. I want to empower as many entrepreneurs as possible to help themselves (and those they choose to serve).

Read more from Arvid Kahl
Bootstrapped Founder Logo

Podcast, YouTube, Blog Dear founder, I went to MicroConf in New Orleans and I have a few things to say. Good things. Very good things. In one of my rare directly-from-the-hotel-room-to-you episodes, I'll dive right into the many wonderful experiences of this uniquely amazing conference, and I'll share my biggest learnings with you right here. THE BOOTSTRAPPED FOUNDER • EPISODE 382 382: I went to MicroConf in New Orleans 16:13 MORE INFO Enjoy! I certainly did! 🎧 Listen to this on my podcast....

Bootstrapped Founder Logo

Podcast, YouTube, Blog Dear founder, The way we build software is changing fundamentally. Through AI systems, the process of creation is transforming into something different - almost a managerial thing, even for technical people. When you build software with AI assistance, you become less of an explorer or implementer and more of a validator or verifier. You’re the person who checks and judges the quality of code instead of generating it. We’re moving from generators to validators, from...

Bootstrapped Founder Logo

Podcast, YouTube, Blog Dear founder, Since I talked to Anne-Laure Le Cunff, the neuroscientist and author, on my Wednesday episode this week, we had a conversation about goal setting, running experiments, and trying to deal with uncertainty. It made me want to take some time to talk about experiments that I’ve recently run in my life: in Podscan, in my media business, on Twitter, off Twitter, and just report on them. I want to give some insight into how my operations work, what things I’m...