Marybeth Alexander — Knowledgebase Secrets — The Bootstrapped Founder 316


Dear founder,

Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have.

We talk about using knowledge management systems outside their "usual" domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes.

We also tackle the topic of AI in knowledge management, how extremely simple pricing can be a growth lever, and we dive into the sustainability practices of a B-corp.

It's a ... knowledge-packed episode! 🤓

Check out Podscan.fm! It's my media monitoring service that tracks every mention of you and your brand across all podcasts. Discover where your name pops up in the podcast world.

(And if you're a builder, the Podscan API allows access to fully transcribed episodes for millions of podcasts!)


Thank you for checking out this week’s interview edition of The Bootstrapped Founder. Did you enjoy it? If so, please spread the word and ​share this issue on Twitter.

To make sure you keep getting your weekly dose of Bootstrapped Founder, please add arvid@thebootstrappedfounder.com to your address book or whitelist us.

Did someone forward you this issue of The Bootstrapped Founder? ​You can subscribe to it here!​

Want to change which emails you get from The Bootstrapped Founder or unsubscribe for good? No worries, just click this link: ​change email preferences​ or ​unsubscribe​​.

Our postal address: 113 Cherry St #92768, Seattle, WA 98104-2205

Opt-out of preference-based advertising

Arvid Kahl

Being your own boss isn't easy, but it's worth it. Learn how to build a legacy while being kind and authentic. I want to empower as many entrepreneurs as possible to help themselves (and those they choose to serve).

Read more from Arvid Kahl
Bootstrapped Founder Logo

Podcast, YouTube, Blog Dear founder, There’s this famous saying by Paul Graham from one of his most well-known essays: a command to all founders and startup operators to “do things that don’t scale.” Graham explains that at the beginning of starting a business, there are things you should do as a founder that you know will never work once you have hundreds or thousands of customers. But it’s precisely these things that make it happen. The learning from these hands-on projects allows you to...

Podcast, YouTube, Blog Dear founder, These last weeks have been a bit much. What do they say? “Take a break before the break takes you?” Well, I got quite close to that this week. 🎧 Listen to this on my podcast. I’ve been quite active working on Podscan in many different ways, and it has been overwhelming at times. I found a way to cope with this, and I found a way to still get done what I needed to get done, so I wanted to share the whole journey and the whole emotional state that I was in...

Podcast, YouTube, Blog Dear founder, Recently, I’ve been pondering the difference between being sincere and being serious, especially in the context of entrepreneurship. This reflection was sparked by an article I read about how the most successful people are sincere but not overly serious. It’s a fascinating concept that ties into the idea of playing the infinite game versus the finite game—a theme I’ve explored in my books “Zero to Sold” and “The Embedded Entrepreneur.” Both...