Johannes Radig — Traveling the World and Raising Prices — The Bootstrapped Founder 306


Dear founder,

Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip.

Johannes and I chat about building a software business for agencies, how hard it is to find just the right prices, and what traditional marketing efforts can do for indie hackers.

We dive into Leadsie, the social media onboarding SaaS he co-founded, and how it is built as a calm and profitable business.

Also, we both grew up in the same city. And now we live on opposites sides of the world. Here's two indie hackers catching up:

Thank you for reading this week’s interview edition of The Bootstrapped Founder. Did you enjoy it? If so, please spread the word and ​share this issue on Twitter.

If you want to reach tens of thousands of creators, makers, and dreamers, you can ​apply to sponsor ​an episode of this newsletter.

To make sure you keep getting your weekly dose of Bootstrapped Founder, please add arvid@thebootstrappedfounder.com to your address book or whitelist us.

Did someone forward you this issue of The Bootstrapped Founder? ​You can subscribe to it here!​

Want to change which emails you get from The Bootstrapped Founder or unsubscribe for good? No worries, just click this link: ​change email preferences​ or ​unsubscribe​​.

Our postal address: 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Opt-out of preference-based advertising

Arvid Kahl

Being your own boss isn't easy, but it's worth it. Learn how to build a legacy while being kind and authentic. I want to empower as many entrepreneurs as possible to help themselves (and those they choose to serve).

Read more from Arvid Kahl

Podcast, YouTube, Blog Dear founder, I saw something on LinkedIn the other day that stopped me mid-scroll. It was a post—clearly AI-generated, you could tell from the cadence, the slightly off phrasing, the generic inspirational tone—and underneath it were dozens of comments. Enthusiastic comments. Supportive comments. And every single one of them was also AI-generated. Bots responding to bots. A whole conversation happening, and not a single human being was involved. But every part of that...

Podcast, YouTube, Blog Dear founder, Many of the technical founders I know really don't like marketing. And it's not that they don't understand it. They know how important it is to run an effective business. But they don't really know how to do it right. They don't know how to leverage their technical skills to make marketing easier. And they just feel—it's evident and obvious to them—that their time would be better spent implementing product features and technical solutions than stumbling...

Podcast, YouTube, Blog Dear founder, I really want to clean up a little bit when it comes to vibe coding and software as a service businesses, because I think there’s a lot of confusion, a lot of hype, and a lot of complaints about the imminent demise of software as a service solutions. And I think it’s time that we have a voice out here that is not a doomer. I’m certainly not an apologist for the SaaS movement either. But giving some realistic expectations of where we are and where the field...