Johannes Radig — Traveling the World and Raising Prices — The Bootstrapped Founder 306


Dear founder,

Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip.

Johannes and I chat about building a software business for agencies, how hard it is to find just the right prices, and what traditional marketing efforts can do for indie hackers.

We dive into Leadsie, the social media onboarding SaaS he co-founded, and how it is built as a calm and profitable business.

Also, we both grew up in the same city. And now we live on opposites sides of the world. Here's two indie hackers catching up:

Thank you for reading this week’s interview edition of The Bootstrapped Founder. Did you enjoy it? If so, please spread the word and ​share this issue on Twitter.

If you want to reach tens of thousands of creators, makers, and dreamers, you can ​apply to sponsor ​an episode of this newsletter.

To make sure you keep getting your weekly dose of Bootstrapped Founder, please add arvid@thebootstrappedfounder.com to your address book or whitelist us.

Did someone forward you this issue of The Bootstrapped Founder? ​You can subscribe to it here!​

Want to change which emails you get from The Bootstrapped Founder or unsubscribe for good? No worries, just click this link: ​change email preferences​ or ​unsubscribe​​.

Our postal address: 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Opt-out of preference-based advertising

Arvid Kahl

Being your own boss isn't easy, but it's worth it. Learn how to build a legacy while being kind and authentic. I want to empower as many entrepreneurs as possible to help themselves (and those they choose to serve).

Read more from Arvid Kahl

Podcast, YouTube, Blog Dear founder, Here’s a question I’ve been sitting with lately: if building software keeps getting easier — and it clearly is — then what exactly are we building our businesses on? THE BOOTSTRAPPED FOUNDER • EPISODE 437 437: Data Is the Only Moat 15:39 MORE INFO Because conversations about the quality of vibe-coded or AI-engineered software aside, it is obvious that with LLM-originated tooling, writing complex software has become significantly easier. It hasn’t become...

Podcast, YouTube, Blog Dear founder, There’s something deeply satisfying about watching seeds you planted a year ago finally break through the soil. Figuratively, even though I do enjoy growing my own Tomatoes. But I digress. Today, I want to share a few stories from Podscan—my podcast intelligence platform—about what happens when long-term investments start compounding. Some of these took eighteen months to materialize. Others became possible only because I embraced tools I never thought I’d...

Podcast, YouTube, Blog Dear founder, I’ve been using Claude Code for over half a year now, pretty much exclusively, to build my platform. Haven’t really deviated much to other tools. And I think I’ve gathered enough experience with the system that it’s time to share what I’ve learned about using Claude Code effectively to build a non-trivial Software as a Service application. Here’s what I’ve found: a lot of the value of Claude Code is in its configuration and correct prompting. When you’re...